PUSH Study
Visual identity and outreach materials for a Johns Hopkins sexual health study.
Client
Johns Hopkins Bloomberg School of Public Health
Year
2017
Services
CRE8T1V3 developed the visual identity and outreach materials for the PUSH Study, a Johns Hopkins Bloomberg School of Public Health research study engaging young Black and Latino men in HIV prevention and treatment services. The Challenge The PUSH Study (Providing Unique Support for Men's Health) set out to engage young Black and Latino men—specifically ages 15–24, including male, transfeminine, and gender non-conforming youth—in HIV prevention and treatment services.
The Challenge
The PUSH Study (Providing Unique Support for Men's Health) set out to engage young Black and Latino men—specifically ages 15–24, including male, transfeminine, and gender non-conforming youth—in HIV prevention and treatment services. The study needed engaging, accessible outreach materials to connect directly with this audience and encourage participation in the research study.
The Strategy
To support the campaign's client-provided slogan, "Let's Move Forward, Together," we developed a distinct visual mark and targeted campaign materials designed to resonate with young urban audiences.
Visual Identity: Created the custom "PUSH" design mark for the study.
Applied Messaging & Layout: Combined campaign imagery with structured key eligibility details (age ranges, demographic criteria, IRB compliance info, and contact details) so potential participants could quickly see if they qualify.
Multi-Channel Presence: Applied the design identity across both print and digital formats to ensure cohesive messaging across community touchpoints.
The Deliverables
Design Mark / Logo
Print Advertising Materials (Flyers, Palm Cards)
Digital & Social Media Assets
Design Mark
The custom 'PUSH' wordmark pairs a power-button glyph with a forward-motion underline, applied across color and ground treatments for print and digital use.
Campaign Collateral
Print flyers and digital assets combine campaign imagery with eligibility criteria, IRB compliance info and contact details so potential participants can qualify at a glance.
